Sales Incentive Design : Driving Performance, Not Just Payouts

9 & 10 July 2026, Virtual, 9am-12.30pm (GMT+8)

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Course Overview:

Many organisations struggle with incentive plans that look good on paper but fail in practice. Overpaying for underperformance, misaligned KPIs, and poorly calibrated targets are common challenges that erode profitability and weaken sales effectiveness.

This highly practical, instructor-led workshop is designed for HR and Rewards professionals or business managers who want to build or refine sales incentive plans that deliver real business impact. Moving beyond basic commission structures, the program focuses on how to align incentives with business strategy, motivate the right sales behaviours, and optimise cashflow.

Led by a seasoned Total Rewards expert with extensive experience across global organisations, the workshop combines strategic frameworks with hands-on application. Participants will learn how to design effective incentive structures, apply accelerators and thresholds appropriately, set meaningful performance metrics, and discuss risks such as sandbagging.

Through real case examples and interactive discussions, participants will gain the confidence to evaluate existing plans and implement improvements that drive sustainable revenue growth and stronger performance outcomes for their organisations.

Whether you are new to sales incentives or looking to enhance existing programs, this workshop provides insights and proven approaches you can immediately apply to suit your business strategy.

Learning Outcomes

Consistent framework and eligibility criteria to drive growth
Competitive pay to motivate individual / team performance
Good governance, automation and process efficiencies

Jennifer Quek

Senior Regional Total Rewards Leader

Jennifer Quek is a seasoned practitioner with more than 30 years of extensive corporate experience in building compensation structures, program harmonization and governance, incentive design and benefits strategy formulation across Asia Pacific.

As part of her role in the global HR leadership team, Jennifer has a proven track record of leading transformative M&A initiatives and driving change management in Rewards and Recognition for diverse industries.

She holds a GRP certification from World at Work, a globally acclaimed Compensation Association trusted by Total Rewards professionals and a GDPM by SIM. Throughout her career, Jennifer has been instrumental in HR system automation projects, harmonization of Total Rewards structures and most of all, in driving motivation through sales incentive programs across a diverse region. Her leadership and strategic vision have been key to her success in various high-impact roles within globally recognized Fortune 100 organizations.

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Virtual

9 & 10 July 2026, 9am-12.30pm (GMT+8)

Early bird rate ends on 1 May 2026

USD 359 259

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*9% GST applies to Singapore based companies and individuals.
**Group discounts applicable.
***The mode of delivery for this virtual class is Zoom.

  1. All bookings are final.
  2. Should you be unable to attend, a substitute delegate is welcome at no extra charge.
  3. HRO Masterclass Series cannot provide any refunds for cancellations.
  4. HRO Masterclass Series reserves the rights to alter the programme without notice, including the substitution, amendment or cancellation of trainers and/or topics.
  5. HRO Masterclass Series is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of the event.